Thomson’s Motor Factors Sets its Sights on NAPA

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20 Oct 2021

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With sales of NAPA products growing, Thomson’s Motor Factors has experienced the value of the brand firsthand. We met with General Manager Seth Brown for a talk about how NAPA-stocked shelves have done them wonders.

Founded in 1982, Thomson’s Motor Factors has been a member of the United Automotive Network, an Alliance Automotive Trading Group, for over eight years. In that time, the Stirling-based supplier of aftermarket parts has stocked and sold NAPA products to phenomenal success. We visited the Thomson’s site to interview General Manager Seth Brown on what NAPA has done for the business.

“At Thomson’s, our philosophy is all about getting the correct part installed the first time,” said Seth. “We’ve been doing very well throughout the pandemic, and we owe a lot of that success to NAPA.”

Making a name for ourselves

Since introducing NAPA products to its shelves, Thomson’s has seen extremely positive feedback from its garage customers. Despite initial resistance to the relatively unknown name, NAPA has since exceeded Seth’s expectations and grown to be one of the more prominently requested brands in the Thomson’s catalogue.

From his unique strategic position, Seth has attributed that growth to two key factors: the accessible price point of NAPA products, standout branding across the range, and consistently high standards of quality.

“We very rarely lose a sale with NAPA,” Seth explained. “The brand has that rare mix of affordability and quality that has made it very popular with garages. Some clients wouldn’t even look at anything they weren’t familiar with before, but now they specifically request NAPA parts. I’ve been with Thomson’s for 15 years now, and I think NAPA has been one of the more successful brands we’ve ever stocked.”

A Helping Hand from NAPA

Though Seth had never even heard of NAPA before stocking it, his engagement with the brand at a motor factor level has given him insight into what can best allow the NAPA network to flourish.

“Thomson’s is heavily invested in rolling out new product ranges and stock holding as part of our future strategy. I think NAPA is well-equipped to help us achieve these goals,” suggests Seth. “With NAPA’s support in consistently getting new to range products on our shelves, we should have no problem with generating even better sales.”

There’s Nothing like Know How

Seth was also enthusiastic about the brand’s reputation for and commitment to providing technical information in the form of ‘Know How’.

“NAPA has been doing an amazing job at providing more technical information on their products and troubleshooting to distinguish itself from the competition. We would love to see even more from that content network going forward. When it comes to the automotive aftermarket, there can never be too much information.”

We wish Seth and the team at Thomson’s the best of luck in continuing to drive the NAPA brand as valued members of our growing international network.

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