17 Sep 2021
Category: NAPA Network
When James joined the team at Motorcare, NAPA was relatively new to the market. Motorcare was also a newly opened site in the local area, affording James and the branch the opportunity to kickstart the business with a new flagship brand.
“The NAPA brand has only grown in popularity, due in no small part to the quality and market-leading warranty offered across the extensive range,” James stated. “Customer feedback has been very strong across the board. A lot of that has to do with the guarantee being offered to support the quality of the product. Compared to other brands operating in the aftermarket, NAPA has a fantastic warranty that gives our customers some added peace of mind. Coil springs, filters, steering and suspension and braking – they’ve all been selling well as a result. One customer even bought 200 NAPA products in one go!”
It’s not just the Motorcare family that has ties to the NAPA brand – James personally found some NAPA links a little closer to home.
“My wife is American and her father worked for NAPA in the US,” James revealed. “So, I had already heard of the name when I joined Motorcare. It wasn’t until I started to establish myself here that I fully came to understand the brand’s potential within the aftermarket, however.”
When asked what Motorcare values most about the brand, James gave his answer loud and clear: stock, availability and the range offered by NAPA has given the team full confidence in recommending products to their customers.
“The range is just very reliable,” James explained. “That’s an important aspect of any brand for any motor factor. No one wants to run into a stock shortage when customers are in need of supply. NAPA has done a brilliant job of ensuring we can make the most of their products when we need to. The brand has put a lot of effort and skill into standing out and looking the part for that added value and differentiation.”
In the eyes of both NAPA and Motorcare, however, success is never an excuse to turn away from progress. James had his own ideas on what furthering that progress might look like:
“Technical support is key to help our garages with any product or fitment queries they may have. As the NAPA Know How library continues to grow it’s important to highlight this where possible. It is this added value that will ensure the NAPA brand continues to stand out from the competition.”
With James at the helm, one thing seems certain: Motorcare and the NAPA Network will surely continue to benefit from his forward-thinking leadership, his hard-working team and their determination to continue offering unrivalled service to their customers.
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