09 Sep 2019
Category: NAPA News
Exciting things are happening to the UK automotive aftermarket this year, and we wanted to make sure we shared our excitement with those that would benefit first.
NAPA, one of the largest automotive brands in the United States is launching across the UK and France this Autumn, so we put together an ‘All American’ experience for those who would be the first to see what was due to land in 2019.
NAPA is one of North America’s leading brands in automotive parts. Synonymous with trust, professionalism and tradition, NAPA was established in the US in 1925 and remains as a key economic driver across North America. Now the UK aftermarket can become a part of the NAPA story, and our most senior executives were more than happy to share their enthusiasm from the NAPA stage!
The initial range of parts hitting the UK were showcased at the event, with our knowledgeable Product Managers more than happy to discuss everything that makes the new NAPA range great. Products showcased at the event included:
Not only does NAPA provide high quality parts, but under the brand name ‘Carlyle Tools’, NAPA also supplies industry leading garage tools. We took this opportunity to share with delegates just how good these tools are, and we’d like to do the same with you. Watch this space to learn more soon.
Throughout the day, the NAPA Master, our very own brand mascot made his presence known – without uttering a single word. Attendees to the event had the opportunity to race each other in advanced racing simulators in order to get track times worthy of facing off against the NAPA Master himself later in the evening. Many valiant attempts to take the NAPA Masters crown were made but nobody was quite up to the challenge.
However, the mysterious NAPA Master did feel a little guilty for dominating on the track so ruthlessly, and as a consolation prize he revealed his identity to everyone at the end of the races. That said, don’t expect to find out who the NAPA Master is anywhere on this site, his identity is a closely guarded secret to all but a chosen few…
If the success of our launch event has proved anything it is that NAPA is definitely something to get excited about. Expect to see more from NAPA over the coming months and throughout 2020. For those of you that couldn’t attend the event and want to learn more about NAPA, check out our web launch article – it’s the perfect place to begin exploring our brand new NAPA website.
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