New artic fleet heralds a brand recognition Milestone for NAPA in the UK

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22 Jan 2021

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The delivery in mid-January of three new NAPA branded artics marks a £540k investment milestone for NAPA in the UK. It’s a good start to what’s shaping up to be an exciting year of growth.

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The brand new Scania 500 tractor units and branded trailers are top of the line vehicles, that will be on the road six nights and seven days a week. They will cover over 10,000k a week across patch that stretches from Glasgow to Southampton. What’s more the NAPA fleet will grow throughout the year.

NAPA Brand recognition will soar

The benefit to our factors and the garages they supply will be the massive leap in brand recognition that will be generated. Essentially we’ll have three giant billboards patiently covering the motorway network of the UK week after week.

Growth in NAPA range and customer demand

The new fleet will support the 16 existing NAPA product ranges that are available now to the UK automotive aftermarket as well as multiple new ranges planned for 2021.

New NAPA signage, merchandising and marketing packages are also planned for 2021, as well as sponsorship of a racing team and a programme of regional sport sponsorship. A new fleet, more brand recognition and more product then ever mean there’s never been a better time for customers to consider NAPA.